Bài mẫu tham khảo:
Recently, commercial advertisements have proliferated in a variety of television channels, newspapers, magazines and websites, as a result of fierce competition in the market. These advertisements may have a negative impact on their audience as people start to purchase unnecessary products. To prevent this from happening, the authorities should take some definite actions, such as exercising stricter censorship on all forms of advertising.
It is highly likely that customers fall victim to companies' advertising campaigns. This is primarily because large companies often exaggerate the usefulness of a few small features of their products when advertising. This advertising technique can be seen in the case of the Apple iPhone Plus smartphone in 2017, which was nearly identical to its predecessor, except for a slightly faster processor. In an attempt to gain a competitive advantage over their rival Samsung’s Galaxy S7, Apple’s marketers used exaggeration to encourage impulsive rather than rational spending.
Censorship is the key to addressing the problem. This can be done by establishing an authority specialising in vetting all new advertisements. The censorship process should be stringent enough so that all the extracts that contain any form of exaggeration are taken out before these advertisements are published. This exclusion of exaggerated content ensures that no companies can use advertising to manipulate their customers, and consumers may stop buying the goods they do not truly need.
In summary, many businesses use advertising to gain an edge over their competitors rather than to fulfil customers’ needs, which results in people buying unnecessary goods. The best remedy for this issue is censoring all new advertisements before airing them in order to safeguard consumers against overstated information.
Từ vựng hữu ích:
- Proliferate (v): tăng một cách chóng mặt
- Fierce (adj): khốc liệt
- Censorship (n): sự kiểm duyệt
- Fall victim to sth (v): trở thành nạn nhân của cái gì
- Identical (adj): giống
- Rival (n): đối thủ
- Impulsive (adj): bốc đồng
- Rational (adj): hợp lý
- Vet (v): xem xét chặt chẽ
- Stringent (adj): nghiêm ngặt
- Manipulate (v): thao túng
- Gain an edge over sb (v): có lợi thế trước ai
- Remedy (n): giải pháp
- Overstated (adj): bị làm quá lên
Written by Tu Pham : 291 words
